Uitgever: Yale University Press.
Samenvatting In the new media world, advertisers are deciding who you are, how much you matter, and what you see and do The Internet is often hyped as a means to enhanced consumer power: a hypercustomized media world where individuals exercise unprecedented control over what they see and do. That is the scenario media guru Nicholas Negroponte predicted in the s, with his hypothetical online newspaper The Daily Me-and it is one we experience now in daily ways.
But, as media expert Joseph Turow shows, the customized media environment we inhabit today reflects diminished consumer power. Not only ads and discounts but even news and entertainment are being customized by newly powerful media agencies on the basis of data we don't know they are collecting and individualized profiles we don't know we have.
Little is known about this new industry: how is this data being collected and analyzed?
Data Protection Choices
And how are our profiles created and used? How do you know if you have been identified as a target or waste or placed in one of the industry's finer-grained marketing niches? And, if so, how does that affect what you see and do online? Drawing on groundbreaking research, including interviews with industry insiders, this important book shows how advertisers have come to wield such power over individuals and media outlets-and what can be done to stop it.
Toon meer Toon minder. Recensie s The Daily You should be a mandatory read for anyone in our industry. Altschuler Minneapolis Star-Tribune Joe Turow pulls back the curtain on the secretive practices that define the online experience for almost all Internet users. Informative, engaging, and often alarming, The Daily You should be the starting point for a national campaign to bring accountability and transparency to the world of online advertising.
It is full of startling insights about how deeply known we are to the people who are serving us personalized ads tied to personalized content based on the incredibly accurate, predictive profiles that are assembled about us from the digital and real-world details we reveal - often unwittingly - about ourselves. Turow is the best kind of trail guide for those who care about the widespread commercial, cultural, and political implications of these developments. Take heed.
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- You are a Target: 'The Daily You'.
Through the audience segmentation digital media seems hell bent on perfecting, we risk handing over to others something more precious than our personal 'data. Log In.
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Current Affairs. Historical Fiction. But we have a long way to go before we reach the tipping point in online protection and, while I would like to say Turow is waging a good fight for consumer protection, he squandered an opportunity with The Daily You by appealing to the smallest audience possible. A long-overdue reissue of Dinosaur Jr.
You are a Target: 'The Daily You' - PopMatters
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Related The Daily You: How the New Advertising Industry Is Defining Your Identity and Your Worth
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